Part of why I got into psychology was I love giving feedback. The more terse and dismissive the better, which is why I just spent an hour at www.brandtags.net, giving my summary of various brands. Guess which brands I associated with:
keeping customers in debt
no other options
like AOL (not in a good way)
a sinister name for a clothing company
Visit www.brandtags.net and submit your own curt bon mots! You’re helping advertisers, and what could be more noble than that?