Part of why I got into psychology was I love giving feedback. The more terse and dismissive the better, which is why I just spent an hour at www.brandtags.net, giving my summary of various brands. Guess which brands I associated with:
oil spills
keeping customers in debt
no other options
greed
relentless advertising
like AOL (not in a good way)
a sinister name for a clothing company
bullshit
Visit www.brandtags.net and submit your own curt bon mots! You’re helping advertisers, and what could be more noble than that?
Answers: Shell, Chase, Best Buy, Rolex, Nike, MSN, Banana Republic, American Idol.
Ha. I should change the tagline to “because there’s no more noble pursuit than helping advertisers.”
Seriously, thanks for spending time on the site and glad you enjoy.
Good luck with the project, and I hope my cynicism doesn’t skew the results.