ToplessRobot picks up on Ozymandias toy ad

My Watchmen ad got a nice mention over at über-nerd site Topless Robot today in Ozymandias Action Figure with Real Bastard Power. If not for the video, check out the comments by some eagle-eyed readers.

Besides oozing self-conscious parody (it’s too low budget and chintzy to be an actual commercial), the whole thing has an early-nineties vibe. And looking past the VHS wear-and-tear effects, it’s obvious it was filmed on low-end DV, probably as a cheap way of adding to the aged look. This reeks of a studio-made viral.

I’m not at all bothered that I got sussed out in about five comments; I’m just happy to be mistaken for studio-made viral marketing!