There’s no way to emphasize in July

Blog | May. 18, 2007

Two weeks without posting anything is kinda irresponsible of me.

For those waiting with bated breath, I can assure you that another Emergency 411 segment is on the way. Still, in the process of creating a 30-second cartoon, I can’t leave well enough alone and feel compelled to sift through multiple takes of audio for the one that just emphasizes everything just right.

It reminds me of Orson Welles, at one time the director of the greatest film ever made, who later in his career expelled his creative energy trying to hit the sweet spot on a commercial voice over for a can of peas.

But first a little background. Orson Welles, director of Citizen Kane and War of the Worlds, each a milestone in film and radio, is perhaps better known for his late career work shilling for Paul Masson wines.

To add to the ignominy, here he is immortalized on film, after having a few too many of Mr. Masson’s fine product.

It seems the commercial work he was doing in order to fund his artistic endeavors was beginning to take its toll. Ultimately, Welles’ frustration would manifest itself in this irate recording session for frozen peas.

And when I see this struggle and strife going into creating something that’s under a minute long, all I can think is, “Gee Tim, get a grip.”

It’s just a commercial for peas.

Comments

Comments are closed.