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	<title>TIMtheTOON &#187; Emergency 411</title>
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	<link>http://www.timtoon.com</link>
	<description>Lookout honey, &#039;cuz I&#039;m using technology.</description>
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			<item>
		<title>Maybe I&#8217;m doing it wrong.</title>
		<link>http://www.timtoon.com/2009/02/20/maybe-im-doing-it-wrong/</link>
		<comments>http://www.timtoon.com/2009/02/20/maybe-im-doing-it-wrong/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 20:00:15 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Cartoons/Comics]]></category>
		<category><![CDATA[Emergency 411]]></category>

		<guid isPermaLink="false">http://www.timtoon.com/?p=581</guid>
		<description><![CDATA[Consumerist posted this beautifully animated short visualizing the credit crisis.

The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.

Incidentally, I sure hope I don&#8217;t find out how insanely popular this video game reviewer is.
]]></description>
			<content:encoded><![CDATA[<p>Consumerist posted this beautifully animated short <a href="http://jonnyj.net/m5/crisis_of_credit">visualizing the credit crisis</a>.</p>
<div align="center">
<object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=3261363&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=3261363&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><br /><a href="http://vimeo.com/3261363">The Crisis of Credit Visualized</a> from <a href="http://vimeo.com/jonathanjarvis">Jonathan Jarvis</a> on <a href="http://vimeo.com">Vimeo</a>.
</div>
<p>Incidentally, I sure hope I don&#8217;t find out how insanely popular <a href="http://www.escapistmagazine.com/videos/view/zero-punctuation">this video game reviewer</a> is.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.timtoon.com/2009/02/20/maybe-im-doing-it-wrong/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emergency 411: Going Green (Corporate Edition)</title>
		<link>http://www.timtoon.com/2008/10/15/emergency-411-going-green-corporate-edition/</link>
		<comments>http://www.timtoon.com/2008/10/15/emergency-411-going-green-corporate-edition/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 23:13:48 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Cartoons/Comics]]></category>
		<category><![CDATA[Emergency 411]]></category>
		<category><![CDATA[Featured Video]]></category>

		<guid isPermaLink="false">http://www.timtoon.com/?p=433</guid>
		<description><![CDATA[
]]></description>
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]]></content:encoded>
			<wfw:commentRss>http://www.timtoon.com/2008/10/15/emergency-411-going-green-corporate-edition/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>E411: I blew it out the god damn airlock.</title>
		<link>http://www.timtoon.com/2008/08/06/e411-i-blew-it-out-the-god-damn-airlock/</link>
		<comments>http://www.timtoon.com/2008/08/06/e411-i-blew-it-out-the-god-damn-airlock/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 13:39:56 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Emergency 411]]></category>

		<guid isPermaLink="false">http://www.timtoon.com/2008/08/06/e411-i-blew-it-out-the-god-damn-airlock/</guid>
		<description><![CDATA[When you find yourself adrift in outer space without a spacesuit, the first thing to remember is don&#8217;t panic.
Seriously, it uses up your precious O2 that much faster.

I was so proud of myself for having this idea until I realized it bore a striking similarity to an episode I had already made.


Let&#8217;s see how these [...]]]></description>
			<content:encoded><![CDATA[<p>When you find yourself adrift in outer space without a spacesuit, the first thing to remember is don&#8217;t panic.</p>
<p>Seriously, it uses up your precious O2 that much faster.</p>
<p><object width="640" height="505"><param name="movie" value="http://www.youtube.com/v/uiX3DqhsjEo&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/uiX3DqhsjEo&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="505"></embed></object></p>
<p>I was so proud of myself for having this idea until I realized it bore a striking similarity to an episode I had already made.</p>
<p><span id="more-361"></span></p>
<p><object width="640" height="505"><param name="movie" value="http://www.youtube.com/v/Y9VXzMkMgpk&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Y9VXzMkMgpk&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="505"></embed></object></p>
<p>Let&#8217;s see how these two compare&#8230;</p>
<ul>
<li>Leaving a vessel unexpectedly</li>
<li>Falling uncontrollably</li>
<li>Scrambling for a vital piece of life-saving equipment</li>
<li>Kubrick reference</li>
<li>It&#8217;s no help at all</li>
</ul>
<p>Maybe I should have re-watched my earlier episode concerning how to have an idea:</p>
<p><object width="640" height="505"><param name="movie" value="http://www.youtube.com/v/d3vzmcop6AQ&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/d3vzmcop6AQ&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="505"></embed></object></p>
<p>I assure you, the next one will be longer and more &#8220;political&#8221;.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.timtoon.com/2008/08/06/e411-i-blew-it-out-the-god-damn-airlock/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Emergency 411 is on Crackle&#8217;s wet paint</title>
		<link>http://www.timtoon.com/2008/04/17/emergency-411-is-on-crackles-wet-paint/</link>
		<comments>http://www.timtoon.com/2008/04/17/emergency-411-is-on-crackles-wet-paint/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 21:09:33 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Emergency 411]]></category>

		<guid isPermaLink="false">http://www.timtoon.com/2008/04/17/emergency-411-is-on-crackles-wet-paint/</guid>
		<description><![CDATA[Two episodes of Emergency 411, &#8220;Finding Parking&#8221; and &#8220;Having a Baby&#8221; are finalists in Crackle&#8217;s Wet Paint animation contest, and with my cartoons garnering somewhere between 15,000 and 4 views, my chances are anybody&#8217;s guess.  Both have been featured items, even though they aren&#8217;t the most-watched nor the highest rated videos.  But you [...]]]></description>
			<content:encoded><![CDATA[<p>Two episodes of Emergency 411, &#8220;Finding Parking&#8221; and &#8220;Having a Baby&#8221; are finalists in Crackle&#8217;s <a href="http://www.crackle.com/#id=2085532&#038;ml=o%3D15%26fx%3D%26fc%3D28">Wet Paint</a> animation contest, and with my cartoons garnering somewhere between 15,000 and 4 views, my chances are anybody&#8217;s guess.  Both have been featured items, even though they aren&#8217;t the most-watched nor the highest rated videos.  <a href="http://www.crackle.com/members/2370061">But you can still change that!</a>  I am proud to have two videos in the contest out of 70 entrants, and at least it means better odds than the chances of the CERN supercollider <a href="http://www.msnbc.msn.com/id/23844529/">destroying the world</a>.</p>
<p>Speaking of <a href="http://public.web.cern.ch/Public/en/LHC/Safety-en.html">CERN</a> &#8212; and the earth suddenly becoming a ball of evaporating strangelets &#8212; I think I may throw a party as a last hurrah before the imminent destruction of the world by Swiss high-energy particle physicists &#8212; or to celebrate our continued existence as fairly mundane, non-black hole matter.</p>
<p>I don&#8217;t know what I would enjoy more, my continued existence or winning an animation contest.  I&#8217;ll get back to you on that.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.timtoon.com/2008/04/17/emergency-411-is-on-crackles-wet-paint/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Everyone&#8217;s a winner, we&#8217;re making that fame</title>
		<link>http://www.timtoon.com/2008/04/14/everyones-a-winner-were-making-that-fame/</link>
		<comments>http://www.timtoon.com/2008/04/14/everyones-a-winner-were-making-that-fame/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 20:44:19 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Emergency 411]]></category>

		<guid isPermaLink="false">http://www.timtoon.com/2008/04/14/everyones-a-winner-were-making-that-fame/</guid>
		<description><![CDATA[I&#8217;m pleased to announce that my latest Emergency 411: How-To How-To was a winner in Mobifest&#8217;s MobiBio contest!  What could describe me better than a minute cartoon about wasting time and sitting on my ass?  Myself and some of my fellow esteemed animators and filmmakers have all won one thing or another, so [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m pleased to announce that my latest <a href="http://mobifest.net/filmmakers/profile/timtoon">Emergency 411: How-To How-To</a> was a winner in Mobifest&#8217;s <a href="http://mobifest.net/">MobiBio</a> contest!  What could describe me better than a minute cartoon about wasting time and sitting on my ass?  Myself and some of my fellow esteemed animators and filmmakers have all won one thing or another, so I guess what I&#8217;m saying is I&#8217;m just keeping my head above water.</p>
<p>In case you need a refresher:</p>
<p><object width="640" height="505"><param name="movie" value="http://www.youtube.com/v/d3vzmcop6AQ&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/d3vzmcop6AQ&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="505"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.timtoon.com/2008/04/14/everyones-a-winner-were-making-that-fame/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>E411 drops a bomb on Channel Frederator</title>
		<link>http://www.timtoon.com/2008/04/11/e411-drops-a-bomb-on-channel-frederator/</link>
		<comments>http://www.timtoon.com/2008/04/11/e411-drops-a-bomb-on-channel-frederator/#comments</comments>
		<pubDate>Sat, 12 Apr 2008 02:55:33 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Emergency 411]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.timtoon.com/2008/04/11/e411-drops-a-bomb-on-channel-frederator/</guid>
		<description><![CDATA[Once again, Channel Frederator&#8217;s got the inside track on more Emergency 411, so check it out &#8212; but be sure to get those tax returns in first!
I haven&#8217;t started mine yet.  Is that bad?
Also, watch for William Hohauser&#8217;s Silly Gags.  It&#8217;s like the WarioWare of animation.


(Speaking of timeliness&#8230; next time I&#8217;ll try to [...]]]></description>
			<content:encoded><![CDATA[<p>Once again, <a href="http://www.channelfrederator.com/episode/CFR_20080408">Channel Frederator</a>&#8217;s got the inside track on more Emergency 411, so check it out &#8212; but be sure to get those tax returns in first!</p>
<p>I haven&#8217;t started mine yet.  Is that bad?</p>
<p>Also, watch for William Hohauser&#8217;s <a href="http://web.mac.com/espytv/Hohauser,_W/Animation_-_SILLY_GAGS.html">Silly Gags</a>.  It&#8217;s like the <a href="http://wii.ign.com/articles/755/755377p1.html">WarioWare</a> of animation.</p>
<div align="center">
<embed src="http://www.channelfrederator.com/embed/player" width="450" height="390" allowScriptAccess="always" FlashVars="video_file=http://www.channelfrederator.com/embed/play/CFR_20080408" wmode="transparent" type="application/x-shockwave-flash"></embed></div>
<p>(Speaking of timeliness&#8230; next time I&#8217;ll try to give updates on time, and not a month after my cartoons have gone up.  Oh, and <a href="http://www.channelfrederator.com/episode/CFR_20080311">Happy St. Patrick&#8217;s Day!</a>)</p>
]]></content:encoded>
			<wfw:commentRss>http://www.timtoon.com/2008/04/11/e411-drops-a-bomb-on-channel-frederator/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Taking the 411 to Channel Frederator!</title>
		<link>http://www.timtoon.com/2008/04/02/taking-the-411-to-channel-frederator/</link>
		<comments>http://www.timtoon.com/2008/04/02/taking-the-411-to-channel-frederator/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 06:52:27 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Emergency 411]]></category>

		<guid isPermaLink="false">http://www.timtoon.com/2008/04/02/taking-the-411-to-channel-frederator/</guid>
		<description><![CDATA[I&#8217;m pretty excited that FIVE of my Emergency 411 episodes have been featured on popular animation blog Channel Frederator.  Check it out:
That Tim Heiderich has some hilarious observations. His 411 shorts are simple, graphic, and very funny.


After missing him at Mobifest Toronto, I was delighted to meet the man behind Channel Frederator, Fred Seibert, [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m pretty excited that FIVE of my <em>Emergency 411</em> episodes have been featured on popular animation blog <a href="http://www.channelfrederator.com/episode/CFR_20080311">Channel Frederator</a>.  Check it out:</p>
<blockquote><p>That Tim Heiderich has some hilarious observations. His 411 shorts are simple, graphic, and very funny.</p></blockquote>
<div align="center">
<embed src="http://www.channelfrederator.com/embed/player" width="450" height="390" allowScriptAccess="always" FlashVars="video_file=http://www.channelfrederator.com/embed/play/CFR_20080311" wmode="transparent" type="application/x-shockwave-flash"></embed></div>
<p>After missing him at Mobifest Toronto, I was delighted to meet the man behind Channel Frederator, <a href="http://www.frederator.com/">Fred Seibert</a>, at Nickelodeon in Burbank.  He shared some great insights into how one fits into the entertainment industry and told me that the only way to get ahead in Hollywood was to&#8230;</p>
<p>Wait, why am I telling YOU?</p>
<p>Check out my work as well as an unbelievable amount of amazing animation updated more-than-weekly at <a href="http://www.channelfrederator.com/">Channel Frederator</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.timtoon.com/2008/04/02/taking-the-411-to-channel-frederator/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Emergency 411 gives you the 411 on how to 411</title>
		<link>http://www.timtoon.com/2008/03/31/emergency-411-gives-you-the-411-on-how-to-411/</link>
		<comments>http://www.timtoon.com/2008/03/31/emergency-411-gives-you-the-411-on-how-to-411/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 03:26:08 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Emergency 411]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.timtoon.com/2008/03/31/emergency-411-gives-you-the-411-on-how-to-411/</guid>
		<description><![CDATA[For my MobiBio submission, I reveal how I procrastinate produce every episode of Emergency 411.

Who knew animation involved so much sleeping and goofing off?  View it now, along with the rest of the E411 guides over at Mobifest.net!
]]></description>
			<content:encoded><![CDATA[<p>For my MobiBio submission, I reveal how I <del datetime="2008-03-31T16:33:28+00:00">procrastinate</del> produce every episode of <em>Emergency 411</em>.</p>
<p><object width="640" height="505"><param name="movie" value="http://www.youtube.com/v/d3vzmcop6AQ&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/d3vzmcop6AQ&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="505"></embed></object></p>
<p>Who knew animation involved so much sleeping and goofing off?  View it now, along with the rest of the <a href="http://mobifest.net/filmmakers/profile/78">E411 guides</a> over at <a href="http://mobifest.net">Mobifest.net</a>!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crackle finds the 411 on parking</title>
		<link>http://www.timtoon.com/2008/03/13/crackle-finds-the-411-on-parking/</link>
		<comments>http://www.timtoon.com/2008/03/13/crackle-finds-the-411-on-parking/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 02:11:42 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Emergency 411]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.timtoon.com/2008/03/13/crackle-finds-the-411-on-parking/</guid>
		<description><![CDATA[The Emergency 411 keeps showing up in more places!  This time, it&#8217;s part of Crackle&#8217;s Wet Paint contest, featured alongside many fine (and some familiar) animated shorts currently gracing the web.  If you&#8217;ve been stuck circling the block and haven&#8217;t gotten a chance, check out Emergency 411: Finding Parking &#8212; it&#8217;s on Crackle [...]]]></description>
			<content:encoded><![CDATA[<p>The Emergency 411 keeps showing up in more places!  This time, it&#8217;s part of <a href="http://crackle.com/c/wetpaint">Crackle&#8217;s Wet Paint</a> contest, featured alongside many fine (and some familiar) animated shorts currently gracing the web.  If you&#8217;ve been stuck circling the block and haven&#8217;t gotten a chance, check out <a href="http://crackle.com/c/wetpaint#id=2214396&#038;ml=o%3D9%26fc%3D28%26fp%3D-2%26fx%3D">Emergency 411: Finding Parking</a> &#8212; it&#8217;s on Crackle right now!</p>
<div align="center">
<embed src="http://crackle.com/p/Wet_Paint/Emergency_411_Finding_Parking.swf" quality="high" bgcolor="#869ca7" width="400" height="325" name="mtgPlayer" align="middle" play="true" loop="false" allowFullScreen="true" flashvars="id=2214396&#038;mu=0&#038;ap=0&#038;ml=o%3D9%26fc%3D28%26fp%3D-2%26fx%3D" quality="high" allowScriptAccess="sameDomain" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer"> </embed><br /> 
<div style="font-family:"Trebuchet MS";font-size:12px;width:400px;"> From Crackle: <a href="http://crackle.com/c/Wet_Paint/Emergency_411_Finding_Parking/2214396/#ml=o%3D9%26fc%3D28%26fp%3D-2%26fx%3D" title="Emergency 411 Finding Parking" style="text-decoration:none;font-weight:bold;overflow:hidden;text-overflow:ellipsis;word-wrap:break-word;">Emergency 411 Finding Parking</a></div>
<p><img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/CIMP/Jmx*PTEyMDU*NTk3NTMxMTImcHQ9MTIwNTQ1OTc1ODIzNyZwPTEyMjE*MSZkPSZuPQ==.jpg" />
</div>
<p>And while you&#8217;re there, the <del datetime="2008-03-14T01:42:13+00:00">shouting</del> talking half of Penn &#038; Teller has something to say on <a href="http://crackle.com/c/pennsays">Penn Says</a>, with one of my favorites being his <a href="http://crackle.com/c/Penn_Says/Penn_Says_-_Getting_Famous/2162625/#ml=o%3D12%26fc%3D52%26fpl%3D264776%26fx%3D%26pbv%3D52">thoughts on fame</a>.  And just because I&#8217;m linking to Penn doesn&#8217;t mean I&#8217;m trying to convert you into an <a href="http://www.ronpaul2008.com">internet libertarian</a>.</p>
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		<item>
		<title>Toronto karaoke DJs: the worst people in the world?</title>
		<link>http://www.timtoon.com/2007/12/03/toronto-karaoke-djs-the-worst-people-in-the-world/</link>
		<comments>http://www.timtoon.com/2007/12/03/toronto-karaoke-djs-the-worst-people-in-the-world/#comments</comments>
		<pubDate>Mon, 03 Dec 2007 12:00:24 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Emergency 411]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Genuine Sarcasm]]></category>

		<guid isPermaLink="false">http://www.timtoon.com/2007/12/03/toronto-karaoke-djs-the-worst-people-in-the-world/</guid>
		<description><![CDATA[I had a great time in Toronto at this year&#8217;s Mobifest.  Toronto&#8217;s a wonderful city and I would definitely go back.  Sorry it took me roughly three weeks to say that.  I met some great people, made some connections and got to see some fun videos and animation, but more than that, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://a236.ac-images.myspacecdn.com/images01/47/m_42dff0439ad2b7c93e418ddae59f0b73.jpg" alt="MobiFest" align="right" />I had a great time in Toronto at this year&#8217;s <a href="http://mobifest.net/">Mobifest</a>.  Toronto&#8217;s a wonderful city and I would definitely go back.  Sorry it took me roughly three weeks to say that.  I met some great people, made <a href="http://www.chenelawson.com">some</a> <a href="http://www.mostlycreativeworkshop.com/">connections</a> and got to see some fun videos and animation, but more than that, I learned one important thing: that guy running karaoke at the Holiday Inn was a huge asshole.</p>
<p>I enjoyed the Mobifest show itself (up until the awards part anyway) and I could see in each short what made it stand out to the judges.  And it&#8217;s true, you do learn a bit about what works and what doesn&#8217;t from watching your video with an audience&#8230; like sometimes you can be too clever for your own good.  I&#8217;m not saying that to sound arrogant, I mean that trying too hard to reinvent a tired story, or abstracting something to the point of obscurity, or just having too many things going on at once, you may just trip over your own feet.  From that, here are a few things I learned about producing mobile content:</p>
<ol>
<li>Be iconic.  Have a solid, easily-recognizable style, color palette, design.</li>
<li>Don&#8217;t rely too heavily on audio; cellphones aren&#8217;t known for their sound quality.  They&#8217;re known for having tiny, tinny speakers.</li>
<li>You&#8217;re on a small screen, so don&#8217;t rely on a lot of subtle detail.  A whole joke can be lost by a compression artifact or dropped frame.</li>
<li>Don&#8217;t rush every joke &#8212; there&#8217;s this thing called &#8216;pacing&#8217;; you don&#8217;t have to write like your viewers have ADD.</li>
<li>That guy running karaoke at the Holiday Inn can go suck a dick.</li>
</ol>
<p><span id="more-181"></span></p>
<p>Here is the big winner of Mobifest Toronto, and it exemplifies many of the rules above (except maybe the one about that goddam DJ).</p>
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