Ads in HD movies: fail

I’m going to miss seeing Troll 2 and Shanghai Surprise in HD, but I recently cancelled service for my HD movie channels over the Universal HD movies channel. Why? Universal Movies channel shows full, uncut movies — complete with commercial interruption.

This is simply a boneheaded move. No one who loves movies would do this.

Not only does interrupting films to show ads undermine the movie watching experience, it’s insulting that as a customer I should have to sit through ads during the programming I’m paying extra for. The other two HD movie channels don’t do this, none of the pay per view channels and neither HBO nor Showtime do this, but Universal thought it was worth cheapened the value of their channel by infesting it with ads.

That is why I decided to cancel my HD movie service. I won’t be back until Universal gets rid of the ads and provides a service worth paying for. Say, I hear Netflix is a good way to get HD movies for about the same price?

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